Once a dedication to making impact is in place, it is crucial to focus your teams to achieve your objectives. Commitment from leadership is the first step.
To achieve the type of leadership alignment needed, Verizon created a DEI Council made up of the CEOs of each agency and senior leadership on the Verizon marketing team to drive the DEI actions across the ecosystem.
The Council has worked together to set goals and track progress, meeting quarterly to share updates, and the Verizon team sharing areas of success, areas of opportunity, and creating shared accountability.
This guide to formalize a DEI council is a tool to help leaders align and organize priorities and processes so teams can stay focused on work moving the needle.