Five years ago, Verizon set out on a journey to address DEI both internally and in the marketing industry as a whole.
Grounded in collaboration, accountability and action, the work we’ve done has not only taught us a lot, but it has also been impactful for our teams, our partners and the industry.
We know DEI issues are complex, multi-layered and deeply human. And they’re constantly changing, making them impossible for any single organization or community to try to solve alone.
To that end, we want to share our learnings and tools with the industry –
a Responsible Marketing Action Blueprint – with five focused steps:
Call for diversity
Organize for success
Create an action plan for impact
Share your results
The goal is to make it a little easier for other marketers to identify where they can make an impact and take measurable actions to get there.
Making an impact starts with one step. Let’s take it together.
Diego Scotti, CMO, Verizon