Sports
It’s hard to beat the electric atmosphere of a stadium on game day. As mobility usage at NFL matchups reveals, connectivity amps up the fun.
Fans at NFL stadiums come together to tailgate, watch the action, cheer on their team and chow down on nachos. They’re also creating and sharing their own experience of the game. Calling, texting and using social media to connect with fellow fans. Checking other scores and following fantasy teams. Engaging with on-site entertainment like AR and VR activations. And they’re doing it all more than ever before.
Video accounted for 1/4 of consumer data usage at NFL stadiums.
Total mobility usage at NFL stadiums
Total call minutes
Average mobility usage per game vs. last season
Total calls vs. last season
Giants at Cowboys
Week 13 / 7.3 TB
Packers at Vikings
Week 17 / 7.3 TB
Bears at Vikings
Week 15 / 7.3 TB
Lions at Cowboys
Week 6 / 7.2 TB
Eagles at Cowboys
Week 10 / 7.1 TB
When it comes to averagemobility usage per game,NFC stadiums came out ontop at 4 TB, 24% higher thanthe AFC average.
Metrics refer to the 2024–2025 NFL regular season.
Highlights at these big-usage games included the Eagles capturing the NFC East division title.
Highlights at these games with huge YoY usage growth included a tight end face-off featuring a rookie Raiders phenom.
For many Americans, our Monday mood is greatly improved when we know we’re headed to the game that evening. Data shows that average mobility usage at NFL stadiums is higher on Mondays than on other game days, which means even more engaging with the action, connecting with other fans and sharing the fun. And with NFL contests on Thanksgiving—and now on Christmas—more popular than ever, mobility usage at those games is growing to match. We’d say that’s cause for extra (maybe even excessive) celebration.