Dear reader,
At Verizon, we’re not just connecting devices; we’re connecting lives. So we’re obsessed with understanding consumer behavior to help inform and personalize what we offer customers.
This is why we created the Consumer Connections Report.
This year’s report reflects our commitment to understanding and supporting the ways technology shapes our relationships, empowers our families and enriches our daily experiences. It explores the interplay between digital and physical shopping experiences, and the growing reliance on home connectivity as people use more and more smart home devices. And for the second year in a row, we take a look at how NFL fans showed up for their favorite teams, alongside the events and moments from the past year that connected us most as a broader society.
I invite you to use these insights to help better understand the role of technology and connection in your life. I know we will. Let me know your thoughts at sampath.ccr@verizon.com.
Sampath
